iHeartMedia recently announced the relaunch of its award-winning iHeartRadio Show Your Stripes social impact campaign with an all-new series of Public Service Announcements, a broadened focus on Veteran wellness, and a multi-year commitment to create a more supportive world for Veterans returning home. The program also aims to connect Veterans and their families with the communities, businesses, resources, programs and nonprofits that can support their different wellness needs.
Launched nine years ago to address the national Veteran unemployment crisis, iHeartRadio Show Your Stripes will now realign with some of the most pressing issues facing Veterans today, including a focus on wellness – from health and emotional wellness to environmental, financial, intellectual, occupational, physical, social and spiritual wellness. The campaign will promote the eight dimensions of wellness – an effective framework for the pursuit of wellness – and drive Veterans to programs and resources that provide ideas and examples for improving each specific area of wellbeing.
Additionally, iHeart will launch a series of PSAs voiced by nationally recognized iHeart on-air personalities Ryan Seacrest, Bobby Bones, Elvis Duran, Enrique Santos, Steve Harvey and Woody, as well as recording artists Craig Morgan and Walker Hayes.
The goal is to encourage Veterans facing challenges – or their family and friends looking out for the wellbeing of a Veteran – to visit showyourstripes.org for national and local support.
The new iHeartRadio Show Your Stripes will offer broad recommendations and relevant resources that have been curated by iHeart in partnership with Dixon Center for Military and Veteran Services, which provides influence, ideas and actions to organizations and individuals wanting Veterans and their families to succeed where they live. The site will serve as a launchpad to other programs serving Veterans today.
“Back in 2013, our military service people were returning from overseas with highly marketable skills and abilities – but they couldn’t find work,” said John Sykes, president of Entertainment Enterprises for iHeartMedia. “With the creation of iHeartRadio Show Your Stripes, we became a conduit to connect returning Veterans with potential employers. Our relaunch of this initiative is designed to help Veterans re-acclimate to life, family and community on all fronts.”
True to the program’s original mission, iHeartRadio Show Your Stripes will celebrate the unique skills and training that make Veterans such valuable leaders and members of communities by sharing stories that highlight the strength and resilience of our military as they overcome challenges in their quest to reintegrate into civilian life. In collaboration with the VA and MakeTheConnection.net, iHeart will showcase a series of Veteran testimonials via showyourstripes.org that share unique experiences, challenges and recovery. Additionally, iHeart will also launch a series of original on-air PSAs with Veterans across all areas of service in the coming weeks.
“Veterans and their families may face difficult and unique challenges, some as a result of war trauma,” said David Sutherland, retired Army colonel and chairman of Dixon Center for Military and Veterans Services. “However, just like on the battlefield, we’ve seen our Veterans thrive when they are connected to the right support, at the right place, at the right time – wherever they live. They are amazing people. Get them started and they will shine.”